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YST National School Sport Week at Home 2020 supercharged by Sky Sports: Key messaging

Published on 20th May 2020 by Tessa Robinson

What is it?

National School Sport WeekFor 2020, National School Sport Week will become National School Sport Week at Home. The annual campaign is powered by children’s
charity the Youth Sport Trust. It takes place in the last week of June every year to celebrate the important role of Physical Education and school sport in enhancing young people’s wellbeing.

This year, the Youth Sport Trust has teamed up with Sky Sports to run a national campaign to use sport to unite the country; bringing families, schools, sport and businesses closer together, even during isolation.

The UK-wide campaign will challenge people to take on their families, friends and neighbours in virtual sporting challenges – helping them to connect in an unprecedented period of school closures and social distancing.

It will build on the Youth Sport Trust’s #StayHomeStayActive campaign which has been supporting schools, parents and young people with daily free resources to get young people moving and enjoying the PE curriculum while at home.

Supercharged by Sky Sports

The Youth Sport Trust is delighted that Sky Sports will be helping to supercharge the campaign. The partnership will see Sky Sports Scholarship athletes promoting National School Sport Week at Home to parents, while Sky staff will also be lending their support through the Sky Cares programme.

Why is it important?

Young people’s wellbeing is suffering and the closure of schools has made it harder for them to benefit from the power of sport.

Right now, young people are missing their friends and missing the sense of connection they get from enjoying sport and play. Millions of young people will be deprived of a school sports day this summer.

YST National School Sport Week at Home 2020 will give families, communities, schools and sports clubs the opportunity to engage in a series of virtual
sporting challenges which help young people capture the enjoyment, competition and camaraderie they are missing out on.

It will support parents and schools to demonstrate to children the positive impact sport and play can have on their wellbeing.

When is it?

YST National School Sport Week at Home 2020 runs from Saturday 20 th June to Friday 26 th June.

How will it work?

From mid-May, we will provide you with free videos and activity cards to help you plan a series of challenges across five days of YST National School Sport Week.

The active challenges will all have an emphasis on togetherness, inclusiveness and wellbeing. They will be things you can do within the home, and where you can engage in straightforward virtual competition with friends, neighbours and family outside your house.

We will also provide you with ideas for sharing your challenges online during the week using the hashtag #NSSWtogether.

Who can take part?

Anyone and everyone can take part in YST National School Sport Week at Home 2020 by signing up here www.youthsporttrust.org/national-school-sport-week-home

If you are a parent or carer after signing up we will provide you with free and easy-to-use resources includes videos to help plan your week of National School Sport Week @ Home Activity, set challenges for your families, friends and neighbours, and shout about it online.

If you are from a school, we will provide you with free resources to help plan activity for pupils and students still in school, engage young people at home and promote your involvement online and in local media.

If you are from a sports organisation, we will provide you with template press releases and social media posts to promote your support for the campaign.

If you are from a business or charity we will provide you with template press releases and social media posts to promote your support for the campaign. You can also talk to our commercial team about opportunities to partner with us on the campaign: [email protected]

Category: Uncategorised

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