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Our 2023 Judges

Delvene Pitt



Delvene is a multidisciplinary artist and the founder of Little Crowns storyhouse and Little Crowns TV and the co-founder of a physical theatre company Speaks of Rivers. She is an actor who recently appeared in Disenchanted for Disney, and performed in Julia Donaldson’s THE TIDDLER AND OTHER TERRIFIC TALES in London.

In addition to acting and making puppets, Delvene has worked behind the scenes at BBC Children’s as an assistant producer, she is currently working with Three Stones Media on a new children’s series, and has written books for Penguin Books’ Peppa Pig series.


Dom Fenton


The Activity Connector

Dominic Fenton is a multiple award winning business owner who has over 25 years experience of working with children and young people. Dominic’s passion is to collaborate with other like minded people to make a difference to other people’s lives.

The activity connector works with schools, charities and sports organisations to inspire children and young people through the power of sport and activity: PE and sport strategies for Multi-Academy Trusts, schools; County lines talks; facilitating mental health awareness courses for those working with children and young people; sports consultant for sports organisations and local authorities; working with other organisations to help work with schools.

He is very excited to be given the opportunity to help judge these incredible awards 


James Boyes



James Boyes has been active in the kids activities space for the last few years. He used to be the Chief Operating Officer at Trustist, a review platform that many kids activities providers use to boost their online presence. James now works in franchise recruitment with AIMS Accountants for Business so has great knowledge of both the kids activities sector and franchising!


Kristine Monaghan


Children’s Activity Business Academy

Hi I’m Krissy,

I’m the Small, but Feisty Business Coach and the founder of the Children’s Activity Business Academy. I’m obsessed with helping business owners like you to Market Like A Pop Star, so you can attract the customers you deserve and grow your business to where you want it to be.

Over the last 10 years in the children’s activity sector I’ve done it all. I’ve been the director of a London charity, sport centre and nursery, a franchisee, a franchisor with a fantastic messy play UK wide network, and a master franchisee bringing a new sporting concept to Scotland. I also launched my very own children’s activity subscription box, digital products and created my own You Tube TV Show, all whilst being a mother to 2 young ladies.

I often get asked what makes me different and my answer is I’ve walked in your shoes. I’ve worked from the ground up and so I’ve experienced first-hand the highs and the lows of business ownership. I’ve felt the pain of failure and the absolute joy of success. I’ve worked with the best and the worst but throughout it all I have made it a key goal of mine to turn every hurdle into an opportunity to learn.

The key to my success has been my ability to Market Like A Pop Star. I’ve sold thousands of places for classes, workshops, events and products and in my time as a franchisor I awarded over 80 franchises. This wasn’t by accident, it’s because I have a system and it’s this hard won knowledge that I would like to share with you through my Market Like A Pop Star Programme.


Facebook: https://www.facebook.com/KristineMonaghanCoach

Instagram: https://www.instagram.com/kristine.monaghan/

LinkedIn: https://www.linkedin.com/in/kristinemonaghan/

Susan Ferguson


Social Media Consultant & Trainer at Sunshine Media

Susan Ferguson runs Sunshine Media and specialises in supporting children and family-focused services to create a visible, creative and connected social media presence. Sunshine Media offers social media management, strategy development, and training to both independent businesses and franchise networks.

Susan’s approach to marketing is centered around psychology-driven, sustainable methods of reaching your target audience, while supporting her clients to achieve the mindset and confidence required to present their businesses in the best way possible. Self employed since the age of 19, Susan diverted away from a law career to focus on running businesses and has a passion for helping others who want to follow a different path in life!

Susan has over twelve years experience in marketing to a parent audience, both in helping her clients and running her own successful children’s event business, which she sold in 2021. Outside of business, Susan is a mum of three kids, aged between 2 and 9.. and like most busy parents, can usually be found at the side of football pitches, dance classes, and other activities!


Tara Bailey


Five Boys and a Business

Tara Bailey is mum to 5 boys and the proud founder of award winning sleepover party business, Dreamee Teepees. Tara was originally a Primary School Teacher but needed a more flexible career that would work alongside the needs of her sons and their disabilities. She soon realised that there were lots of other families in the same position that she had found herself in and began coaching other mums to enable them to start their own sleepover businesses.

This is when Five Boys and a Business was founded. Through Five Boys and a Business, Tara is able to use her experience of teaching to provide high quality coaching that mums need to be able to run a successful business like the one she is proud to own. She provides other mums with the shortcuts to success that she wishes had been available to her.


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