Club Hub Celebrates 10 Years with Major Member Upgrade

As Club Hub celebrates its 10th business birthday, the company has announced the biggest investment in its history with the launch of a completely redesigned member dashboard. The major redevelopment gives thousands of children’s activity providers access to powerful new marketing tools, SEO guidance, business insights and performance statistics designed to help them attract more families and grow their businesses.

Founded in 2016 by Tessa Day, Club Hub has grown into the UK’s largest children’s activities directories, helping over one million parents discover local baby classes, toddler groups, children’s clubs, holiday camps, after-school activities and family attractions, while supporting thousands of children’s activity providers through affordable marketing and business support.

To celebrate reaching this exciting 10-year milestone, Club Hub has chosen to invest in the future of its members by launching a completely redesigned members’ area packed with new features to help businesses save time, improve their SEO and generate more enquiries.

Celebrating 10 Years of Supporting Children’s Activity Providers

Reaching ten years in business is a huge milestone for any small business.

Since launching Club Hub in 2016, the platform has continued to grow year after year, connecting millions of parents with children’s activities while helping activity providers market and grow their businesses.

Unlike many online platforms, Club Hub has never received outside investment or venture capital funding. Every improvement made over the last decade has been funded through the growth of the business itself.

Rather than celebrating its 10th birthday with a party or marketing campaign, Club Hub has chosen to reinvest back into the business and its members by delivering the biggest platform upgrade in the company’s history.

The Biggest Investment Club Hub Has Ever Made

The new members’ dashboard represents Club Hub’s largest investment since the business was founded.

Every page has been redesigned from the ground up to create a faster, cleaner and more intuitive experience for members.

The aim is simple: help children’s activity providers spend less time managing their listings and more time growing their businesses.

The new members’ area has been designed to make every task quicker and easier, whether members are creating new listings, managing enquiries, updating their profile or purchasing publicity packages.

Designed Around Member Feedback

The redevelopment has been shaped by years of conversations with Club Hub members.

Listening to feedback has helped identify the areas where providers needed more support, resulting in a dashboard that is easier to navigate while providing far more useful information.

The redesigned members’ area now includes:

• A brand-new personalised dashboard.
• Modern, simplified navigation.
• Easier activity management.
• A redesigned inbox for parent enquiries.
• Improved membership management.
• Better invoice and payment access.
• Favourite listings.
• Dedicated Training & Support hub.
• Improved profile management.
• Simpler publicity package management.

Every improvement has been introduced with one goal in mind—making life easier for children’s activity providers.

Helping Members Improve Their SEO

One of the biggest additions is built-in SEO support throughout the activity creation process.

Many children’s activity providers understand the importance of appearing on Google but don’t always know how to improve their search engine rankings.

The new dashboard provides helpful guidance while members create or edit their listings.

Providers are encouraged to:

• Write keyword-rich activity titles.
• Create more detailed descriptions.
• Upload high-quality images.
• Add videos to listings.
• Complete every section of their profile.
• Use stronger calls-to-action.
• Optimise listings to help families find them online.

A brand-new Listing Optimisation Score also encourages members to improve their listings by showing areas that could be completed or enhanced.

More Than Just a Book Now Button

One feature many members may not realise is that the Club Hub Book Now button offers more than simply making it easier for parents to book.

For Silver and Gold members, the Book Now button creates a valuable do-follow backlink to their own website, helping support their website’s SEO while encouraging direct bookings.

The new dashboard now explains this benefit, helping members understand how Club Hub can support both their bookings and their long-term online visibility.

Helping Members Understand Their Results

Understanding marketing performance is essential for business growth.

The new dashboard provides members with a clear overview of how their listings are performing.

Members can quickly see:

• Listing views.
• Parent enquiries.
• Website clicks.
• Phone call clicks.
• Favourite saves.
• Active listings.
• Membership information.
• Publicity package performance.
• Renewal reminders.

Having this information available in one place helps providers understand what’s working and where they can continue improving.

More Training, Resources and Business Support

Club Hub has always been about more than simply advertising children’s activities.

The redesigned Training & Support section gives members easier access to valuable resources including:

• Business training.
• Marketing advice.
• SEO support.
• Social media guidance.
• First aid training.
• Insurance providers.
• Reviews.
• Supplier discounts.
• Industry events.
• The annual Club Hub Event.
• The prestigious Club Hub Awards.

Everything members need to support and grow their children’s activity business is now available from one central location.

Celebrating Success Through the Club Hub Awards

The new members’ area also encourages businesses to showcase their achievements through the annual Club Hub Awards.

Members can upgrade their digital Club Hub Member badge by becoming a Club Hub Awards Finalist, Winner or Top 100 Children’s Activity Provider.

These awards help businesses build trust with parents, gain valuable publicity and stand out from their competitors.

Supporting Children’s Activity Providers Across the UK

Today, Club Hub features more than 7,000 children’s activity listings across the UK and has helped over one million parents discover local children’s activities.

From baby classes and toddler groups to dance schools, football coaching, swimming lessons, tutoring, holiday camps and family attractions, Club Hub supports businesses of every size.

The new dashboard is another significant step in helping children’s activity providers improve their marketing, strengthen their online presence and receive more enquiries from local families.

Looking Ahead to the Next 10 Years

The launch of the new members’ area marks the beginning of the next chapter for Club Hub.

Additional features are already planned, with continued investment into tools that help members save time, improve their SEO and grow their businesses.

As Club Hub enters its second decade, the company’s mission remains unchanged: to support children’s activity providers while making it easier for parents to discover fantastic local activities.

Tessa Day, Founder of Club Hub UK, said:

“Celebrating our 10th business birthday felt like the perfect opportunity to give something back to our members. Rather than celebrating with a party or spending money on advertising, we wanted to invest in something that would genuinely benefit the thousands of children’s activity providers who have supported Club Hub over the last decade.

We’ve never had outside investment, so every improvement we’ve made since 2016 has been carefully funded by reinvesting back into the business. We think carefully about every pound we spend and always ask ourselves one question – will this help our members?

This new dashboard is our biggest investment yet. It isn’t just a visual makeover; it’s packed with practical tools that help our members improve their SEO, manage their listings more efficiently, understand how their marketing is performing and ultimately receive more enquiries from parents.

We’re incredibly proud of what we’ve created, and this is only the beginning. We have lots more exciting improvements planned as we continue supporting children’s activity providers across the UK over the next 10 years.”

Thank You to Dorset Tech

Club Hub would also like to extend a huge thank you to Dorset Tech, who have been our trusted website developers since the very beginning in 2016. Over the past 10 years, they have played a key role in helping Club Hub grow from a simple children’s activities directory into one of the UK’s leading platforms for parents and children’s activity providers. Their expertise, patience and commitment have helped bring our ideas to life, and this brand-new members’ dashboard is a testament to the fantastic partnership we’ve built together. We are incredibly grateful for their hard work on what is our biggest website investment to date and look forward to continuing to develop exciting new features together over the next decade.

About Club Hub UK

Founded in 2016, Club Hub UK is the UK’s largest children’s activities directories, helping parents find local baby classes, toddler groups, children’s clubs, holiday camps, after-school activities, sports clubs, tutoring, family attractions and events.

Alongside its directory, Club Hub supports children’s activity providers through affordable membership, marketing opportunities, SEO guidance, business training, publicity packages, supplier discounts, networking opportunities, the annual Club Hub Event and the Club Hub Awards.

With more than 7,000 children’s activity listings and over one million parents using the platform, Club Hub continues to invest in helping children’s activity providers grow their businesses and connect with more local families across the UK.

Whether you run baby classes, toddler groups, football coaching, dance schools, swimming lessons, tutoring, holiday camps, performing arts, music classes or family attractions, Club Hub membership helps children’s activity providers increase their online visibility, improve their website’s SEO and connect with thousands of parents searching for local children’s activities every day.