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Are you a Children’s Activity Provider? – Club Hub’s Top Tips

Published on 14th July 2023 by Tessa Robinson

This blog will run through some helpful tips and talk about all of the challenges you may face as a children’s activity provider. We will talk about effective ways to grow your business, sell out your classes, retain business, keep parents and children happy all whilst maintaining a happy, healthy work-life balance for yourself.

Tip 1 – Become a Club Hub Member

Tip 1 - Become a Club Hub Member

Becoming a Club Hub Member will help you get your kids class, club or event seen! Club Hub is the UK’s Largest Babies, Toddlers and Children’s Activities Directory Today! Club Hub use targeted marketing based on proximity to get kids Activity providers maximum exposure. We work with over 2,500 club owners and activity providers to fill their empty spaces and grow their businesses.

Tip 2 – Join the Children’s Activities Association (CAA)

Tip 2 - Join the Children's Activities Association (CAA)

The Children’s Activities Association is an industry-led, not for profit organisation founded and governed by experts to help parents, schools, nurseries and children’s activity providers by raising the standard of organised children’s activities across the United Kingdom. We work very closely with the CAA on various awards, events and more.

They aim to give venues a bench mark for all children’s activities by establishing a membership and accreditation scheme for a children’s activity provider. As part of its work, the Children’s Activities Association also collaborates with policy makers to influence relevant legislation, commissions research into the economic and social impacts of children’s activities and campaigns for improvements to the industry.

The Children’s Activities Association now supports many independent businesses and franchise operations, and 1000’s of franchisees who have provided their compliance policies. Membership of the Children’s Activities Association evidences excellence and demonstrates all that children’s activities providers do to advance the physical, mental and emotional wellbeing of early years and children of all ages.

Tip 3 – Be Social!- Children’s Activity Provider

Tip 3 - Be Social!- Children's Activity Providers

As a Club Hub Member you can use our hashtag #clubhubmember in your social media posts and we will engage in them. Tag us in your Instagram stories and we will share them @clubhubuk.

When you are a kids Activity provider, there are many advantages of utilising social media to attract, retain and re-engage with parents. Social media can be a great marketing tool. It can help with  brand recognition, audience engagement, and increased website traffic. Businesses failing to use social media marketing successfully are missing out on what could be a valuable part of their overall marketing strategy

According to the Digital 2020 report by Hootsuite There are approximately 4.14 billion active social media users, this is 53% of the world’s population, and a massive 88.9% of the 4.66 billion internet users.

Some top benefits of social media marketing for kids activity providers include:

  • Increased brand awareness
  • Creating brand loyalty
  • Higher conversation rates
  • Boosts leads for your class or club
  • Low cost advertising
  • Easy to use
  • In depth analytics

Using your social media advertising analytics in collaboration with Google Analytics, you will be able to gain a deeper understanding of the marketing tactics that work best for your business.

Tip 4 – Testimonials are King!

Tip 4 - Testimonials are King!

We use Trustist for all of our reviews. It’s a fantastic platform to keep all your reviews in one place, not only for parents/carers to read but also for people to leave reviews as well. Instead of having numerous links there is just one link you have to share for parents to leave reviews . Learn more about reviews here –  https://trustist.com/guest-blog-club-hub-are-reviews-important-in-the-childrens-activities-sector/

Reviews can be a fantastic way for parents to find an unbiased view of that class or activity – if parents see lots of trusted reviews then they are more likely to choose that children’s activity as they know what to expect.

We really encourage our members to get customers to leave them feedback and reviews, as this is a great way to help others find you and also understand what your class or activity is about from another parent’s point of view.

Tip 5 – Enter the Club Hub Awards

Tip 5 - Enter the Club Hub Awards

The Club Hub awards are the only national awards for a children’s activity provider, with entry by application form only, no voting. There are 16 categories available. Please check the eligibility criteria below for each category before making your application and read the guidance for applying on the webpage.

Key Awards Information:

  • Entry fee is £5 per business. You can enter as many categories as you like in the same application (for £5)
  • Entries Open 1st October each year and close the following January 15th
  • Finalists are announced at the beginning of March each year
  • Winners are announced at the Club Hub Event each year in Birmingham in May
  • You will need to be a Club Hub Member to enter

If you are applying for a Club Hub Award for the first time, here are some of our top tips for completing your application:

  • Read the criteria for each award and check your eligibility for the categories.
  • You can apply for as many categories as you like on one application. Each award you select will give you a text box to write an answer specifically for that award.
  • Write your answers in a separate document first. SPELL CHECK and check your word count.
  • Use the word count available.  You do not have to max it out, but others might, so if your answers are well below this, think about what you might be missing out.
  • Write your answers assuming that the judges have not heard of you, or your business, before. They can only award marks for information given in the answer.
  • Use examples to evidence your answers. Think about your biggest achievements, the impact your business has had, what makes you unique, what your future plans and goals are.
  • Read the suggestions for ideas of things to consider putting in your answers.
  • SPELL check again

Tip 6 – Attend the Club Hub Event

Tip 6 - Attend the Club Hub Event

The Club Hub Event is the event of the year for children’s activity providers. We provide workshops for attendees to grow their businesses on reflect on their children’s activities journey. There are also plenty of networking opprotunies to meet and collaborate with hundreds of business owners in the same industry. We provide a lunch buffer with plenty of other chef treats throughout the day for you to enjoy. The atmosphere is always incredible and we have a 100% ‘would attend again’ statistic.

What is included in my event ticket purchase?

  • All food and drink
  • Expert advice from inspirational business speakers in the children’s activities industry
  • Helping you grow your children’s activity business through various workshops
  • Networking opportunities with hundreds of people in similar industries to yours from all over the UK
  • Award Ceremony

Tip 7 – Check out Club Hub’s Children’s Activity Partners

Tip 7 - Check out Club Hub's Children's Activity Partners

We love working and collaborating with lots of amazing suppliers in the children’s activities industry:

We hope you have found this blog useful as a kids Activity provider and that you have lots of new ideas to help you market your kids activity, club, class or event – https://clubhubuk.co.uk/kids-activities-near-me/

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