Instagram for Kids Clubs and Activity Businesses

Would you like to know more about Instagram for Kids Clubs and Activity Businesses? Many kids clubs choose to create Facebook ad as their marketing platform of choice, but now could be the time to start broadening your social media footprint, and Instagram is your next stop.

Instagram has a slightly younger audience than Facebook, so with the 25-34 year olds representing the largest demographic on Instagram. This also mirrors the age of new parents and families looking for some out of school activities for their children or ways to socialise and engage their toddlers.

Instagram is an extremely visual platform. It is reliant on good imagery, but that doesn’t mean they need to be professional, expensive, posed for shots. Whilst these can work well, we are increasingly finding that natural, authentic photos, capturing a moment are really well received.

In a similar way to Facebook, Instagram gives you an opportunity to market your business to prospective families.

Sharing pictures of the setting and what makes it stand out, such as large outdoor play areas, are perfect. Sharing pictures of the activities set up for the day, before those excitable hands get involved, also work well, and you can’t beat some action shots! (Yes, you can share pictures of children online as long as you have a sound social media policy and you have expressly sought, and received, the parents permission)

Any insight you can give them into what happens at a class will be appreciated. We’re all a little bit nosy by nature, so like any business, people want to see behind the scenes. Sharing posts which showcase that always get likes and engagement. People are also looking for reassurance that there are good Covid measures in place to protect them as much as possible. Use your social channels to share what they can expect.

We recommend posting to Instagram a minimum of three times per week to keep it up to date and current.

As well as those basic grid posts you can also utilise Stories and Reels. Stories are the posts you see along the top of the screen when you open Instagram. You can share your grid posts to them, upload different pictures or videos, and you can add captions and stickers and text to them too. These are well worth utilising as studies show many people now often only go to Stories and don’t always bother to scroll through their feed when using the app.

Reels are fairly new and are Instagrams answer to TikTok. So you can upload 15 or 30 second videos to Reels, and at the time of writing this, these were being prioritised in terms of exposure out of all content posted to Instagram. So if you are trying to grow your following these can be a great way to do this. Remember you can always have a look what other people are doing to get some ideas before you post your first one.

We couldn’t bring you an article full of Instagram tips without talking about engagement.

Social media is only successful if you are social. You’ve probably heard it so many times before but if you want to grow your account and reach a wider audience then you really must engage. This means replying to everyone that comments on your posts, liking and commenting on posts of other businesses in your area. That way people that follow them will also see you. This really is the absolute key to Instagram success, it isn’t enough to post and run.

Most importantly be you. Your social media account is a reflection of your clubs ethos and personality. It’s ok to have fun, be real, be you. People warm to that, and they can relate to it. Stay professional, but bring a smile.

Nicola Read owns Babbl. A Social Media Management Company specialising in the Childcare Industry and working with childcare settings and Kids Clubs nationwide.

Website: www.Babbl.co.uk

Email: [email protected]

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