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Our Club Hub 2025 Award Winners
On Saturday 10 May, around 220 children’s activity providers gathered at the Macdonald Burlington Hotel, Birmingham for the Club Hub Event 2025. The annual event brings together business owners from across the UK for a full day of personal and professional development, tailored to the sector. 12 workshops were offered, covering a range of business topics from finance, business strategy, inclusion, to hypnosis for success!
We were honoured to welcome Jen, Sue, and Malcolm Blackwell as our headline speakers for 2025. Their inspiring session showcased the incredible impact of DanceSyndrome, an inclusive dance charity founded by Jen, who has Down’s syndrome and is a passionate advocate for opportunity and inclusion in the dance world.
The event closed with the Club Hub Awards ceremony. The Club Hub Awards 2025 are the only national awards for children’s activity providers with entry by application form only, no voting. The awards are independently judged by a panel of judges and finalists are shortlisted based on their commitment to excellence, innovation and growth of their business, demonstrated through their business performance, achievements, brand values and passion for what they do.
A massive thank you to all our Judges who spent time reading through all your applications from a diverse spectrum of businesses and geographical locations.
Tessa Day, Founder and Director of Club Hub UK said:
“Huge Congratulations to all our Club Hub Award Winners this year. It was amazing to present your award on Saturday and celebrate all your achievements. I very much look forward to following your business journeys for years to come”.
Attraction or Venue of the Year Sponsored by Love Childcare Recruitment
Love Childcare Recruitment specialises in delivering expert recruitment services, bespoke job adverts, and tailored consultancy for the childcare sector.
For a business in the children’s activities industry who has their own venue. This can include baby class leaders and gymnastics teachers who have their own premises, but also attractions, zoos and farms.
Congratulations to Oliver Brown – Bluebell Dairy
Our 2025 Attraction/Venue of the Year Winner Sponsored by Love Childcare Recruitment
“Our vision for Bluebell Dairy Farm centres on providing families with an immersive, educational, and hands-on dairy farm experience, fostering a stronger connection between people, animals, and sustainable food production.”
Biggest Growth of the Year Award Sponsored by Book That In
Designed with children’s activity providers in mind, Book That In is the online booking system that gives you powerful booking functionality at small business prices.
For a business in the children’s activities industry that has increased their number of bookings significantly or has shown they have made huge growth in their business in the past year.
Congratulations to Reece Elbourn and Chris Kelly – Let’s Leap Sports Academy LTD
Our 2025 Biggest Growth of the Year Winner Sponsored by Book That In
“In 2024, we expanded from a London-based operation to a national provider, establishing a presence in Surrey, Hertfordshire, Hampshire, Essex, Windsor, and Nottingham”.
Community Champion of the Year Sponsored by Cerys Keneally
Cerys Keneally is a TEDx speaker, podcaster and author who delivers award-winning training for the children’s activity sector. Since starting the Approaching Schools Challenge in 2019, she has helped over 5,000 providers to get their business into schools and nurseries.
For a business in the children’s activities industry that supports their local community by organising events for them or raising money for local causes or being involved with local schools and businesses.
Congratulations to Dan Flanagan – Dad La Soul
Our 2025 Community Champion of the Year Winner Sponsored by Cerys Keneally
“We’ve created spaces for dads to connect, combat isolation, and discuss mental health openly.”
Entrepreneur of the Year Award Sponsored by Little Starts Gift Cards
Little Starts Gift Cards want to help people gift experiences to little ones that nurture creativity, curiosity and confidence. They provide parents and caregivers with easy access to a wide range of enriching activities, classes and experiences, empowering them to support their child’s development through play and exploration.
For a person who has worked in the children’s activities industry for more than 3 years.
Congratulations to Anna Neville – Kidslingo
Our 2025 Entrepreneur of the Year Winner Sponsored by Little Starts Gift Cards
“Anna’s tailored strategies enabled franchisees to maximise their potential. As an accredited Franchise Success Coach, she offered personalised 1:1 coaching focused on business and personal goals. Structural improvements, such as introducing Limited Liability Partnerships, were implemented with external legal and financial expertise, further bolstering franchisee success.”
Family Business of the Year Award Sponsored by Water Babies Bucks and Beds
Water Babies Bucks & Beds is part of the Water Babies network and has been delivering their excellent lessons since 2004.
For a business in the children’s activities industry with 2 or more members from the same family running it.
Congratulations to Holly Clarkson & Adrian Woolner – Big Mouth Theatre
Our 2025 Family Business of the Year Winner Sponsored by Water Babies Bucks and Beds
“As we approach February 2025, we’ll be celebrating 10 years of marriage and 11 years of running Big Mouth Theatre—a journey that has been intertwined from the start.”
Franchise of the Year with up to 15 franchisees Sponsored by Level Up Business Coaching and Consulting
Level Up Business Coaching and Consulting help their clients to climb towards their future vision, to level up their business and their life.
For a franchise with up to 15 franchisees that shows they have the whole package of a ready made business in the children’s activities industry that will excel. Only the creator/owner of the franchise can enter this category.
Congratulations to Sports Xtra
Our 2025 Franchise of the Year with up to 15 franchisees Winner Sponsored by Level Up Business Coaching & Consulting
“Our proudest achievement was the expansion and success of our Holiday Camps and Football Development Programme, which not only grew participation but also reinforced our commitment to delivering high-quality, inclusive services that reflect the core values of the Sports Xtra brand.”
Franchise of the Year with more than 15 franchisees Sponsored by Trustist
Trustist helps businesses by aggregating reviews from all platforms into one easy-to-understand rating, leading to Trustist becoming one of the most widely used review platforms in the children’s activities industry.
For a franchise with more than 15 franchisees that shows they have the whole package of a ready made business in the children’s activities industry that will excel. Only the creator/owner of the franchise can enter this category.
Congratulations to Alex Burnside – Phonics with Robot Reg
Our 2025 Franchise of the Year with more than 15 franchisees Winner Sponsored by Trustist
“Our operations in Australia continue to flourish, and we sold our first franchise in Wales, extending our reach even further. These developments underscore our commitment to making phonics education accessible on a global scale.”
Franchisee of the Year Sponsored by LoveScience
LoveScience brings hands-on, exciting, science activities to Early Years and primary-aged children. With a firm belief in ‘practical science for primary kids,’ their sessions break down barriers to learning by making science accessible to all, regardless of literacy level.
For a person who has bought a franchise license in the children’s activities industry and made it a big success.
Congratulations to Michelle Webb – TinyTalk Bracknell & Wokingham
Our 2025 Franchisee of the Year Winner Sponsored by LoveScience
“I have been running my franchise for over 12 years. During 2023 it almost closed as I wasn’t making enough money. I kept it going for my families who love the classes and a little bit for myself as I didn’t want to admit failure. I love what I do and what my classes provide for my families. A change in family circumstances and the need to up my income saw me make massive changes to my business in 2024.“
Independent Business of the Year Award Sponsored by Shoo Social Media
Shoo Social Media helps you grow your brand and connect with the right people.
Not a franchise but an independent business in the children’s activities industry.
Congratulations to Lisa Eagling – MathsFit
Our 2025 Independent Business of the Year Winner Sponsored by Shoo Social Media
“A parent of a high-functioning autistic 5-year-old boy, 1:1 full time at school and is non-verbal emailed ‘It’s truly inspiring to know that MathsFit has a meaningful impact on so many children, including our son. We’re so grateful for all the support, and enrichment you bring to the community’.”
Leader of the Year Award Sponsored by KoffeeKlatch
At KoffeeKlatch, they help you protect your business with clear, practical contracts and GDPR-compliant processes. Led by Annabel Kaye, who has over 45 years of experience supporting small businesses.
For a person who manages a team of people, whether that is someone who is head of a franchise or head of marketing or any lead role in the children’s activities industry. This person must have been managing this same team for more than 2 years.
Congratulations to Julie Bevan – Dot Kids Inspiration
Our 2025 Leader of the Year Winner Sponsored by KoffeeKlatch
“As a Franchisor, I am committed to fully supporting my franchisees at every stage of their journey. Through mentoring, training, and guidance, I empower them to build sustainable businesses. This support is integral to my approach, ensuring franchisees thrive both professionally and personally.I place particular emphasis on the wellbeing of my franchisees.”
Non Profit Business of the Year Sponsored by Conveenie
Conveenie is an online marketplace for community-based venue hire, bringing people together in local spaces — to connect, collaborate, support, learn and grow.
A charity, social enterprise or non-profit business in the children’s activities industry.
Congratulations to Jo Haydon – 4 Community Trust CIC
Our 2025 Non-Profit Business of the Year Winner Sponsored by Conveenie
“4 Community Trust CIC is a beacon of hope and transformation for families in Sandwell, ranked as the UK’s 8th most deprived local authority. Founded in 2018, we exist to address the challenges thousands of children and families face, guided by our mission statement, ‘You Come First.’”
Solo Star of the Year Sponsored by Popcat’s Music Time
Popcat’s Music Time are a music and movement business that is full of fun for you and your little ones. Their classes are an hour of familiar music and then they always provide a snack and hot drink which means you get really good value for money every single time.
For a person in the children’s activities industry that runs their business completely by themselves. For example no marketing, social media or admin support. You may have class helpers but they can have no input in the way you run your business.
Congratulations to Taja Morgan – Empower Arts LTD
Our 2025 Solo Star of the Year Winner Sponsored by PopCat’s Music Time
“As a solo entrepreneur since founding the company in 2022, I’ve worked tirelessly to ensure my drama company thrives while positively impacting children’s lives through creative arts. This year, I hosted six private parties, including five for returning clients, reaching over 1,000 participants.”
Start-Up of the Year Sponsored by Daisy First Aid
Daisy First Aid believes that every children’s activity provider should have access to great quality, affordable paediatric first aid training. If a child has an accident or becomes poorly in a class we want both the activity provider and the carer to feel confident that the child is given the best care before medical professionals take over.
For a business in the children’s activities industry who are no more than 3 years old at the time of the event in May 2025.
Congratulations to Amy Jane Eley – Magical Tots
Our 2025 Start-Up Business of the Year Winner Sponsored by Daisy First Aid
“Magical Tots is a rapidly growing children’s activity business that warmly welcomes mothers, fathers, grandparents and all caregivers into our inclusive and educational world of dance, musical theatre and creative movement.”
Supplier of the Year Sponsored by GKR Karate
GKR Karate UK was established in 1994 and is one of the largest martial arts organisations in the UK.
For a business that supplies a children’s activity business any type of support or system. For example bookings, admin, insurance and training.
Congratulations to Carrie Ann Both – STEAM Educator’s Staff Room
Our 2025 Supplier of the Year Winner Sponsored by GKR Karate
“The STEAM Educators’ Staff Room, my thriving Facebook community, grew from 310 members in January 2023 to 704 members in 2024. It has become a vital space where educators share resources, ideas, and opportunities.”
Lifetime Achievement Award Sponsored by Morton Michel Insurance
Morton Michel has supported the Children’s Activities sector for nearly 50 years and fully understands the importance that children’s activity providers bring to a child’s learning and development.
For a person who has worked in the children’s activities industry for more than 10 years who has made a significant impact on hundreds of children’s lives.
Congratulations to Anne-Marie Martin – diddi dance
Our 2025 Lifetime Achievement Award Winner Sponsored by Morton Michel Insurance
“In 2024 we celebrated our 21st year of diddi dance! To achieve such a milestone was amazing. Our network was positive and had an impact on thousands of children and their families nationwide each week. I personally took time to reflect on how far I had come from professional dancer with no business experience to a growing franchise network of 40 franchisees all sharing my passion of dancing with under 5s in a full of fun way.”