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Our 2022 Judges

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Cerys Keneally

kids activities near me

Cerys Keneally helps children’s activity providers  to approach schools and nurseries without cold calling so they can grow their business with confidence and have a bigger impact on children’s lives.  Over the last 20 years, Cerys has been a primary school teacher, school subject coordinator, dance business owner, teaching agency manager and head coach at a business school.  These experiences have taken her all over the world and it’s a combination of the expertise gained during this time that has led her to actively helping hundreds of children’s activity providers improve their sales and marketing strategy for schools and nurseries with great success.  Cerys has been a finalist for several industry awards and a speaker for multiple franchise networks and professional bodies.  In 2021 she was invited to deliver a talk on stage at the prestigious National Gallery by the Institute of Children’s Activity Providers. From having been a very shy child at school, to gaining her confidence from music, dance and drama outside of school, Cerys is passionate about helping her clients combine their services with formal education so they can all make a difference to children’s lives together.

Dr Jenni Bradford

Dr Jenni is an education expert who started, franchised, scaled and sold her first business, all within 8 years, and before the age of 35. During that time, she worked with 103,248 children, won 19 prestigious awards (including being nominated for The Entrepreneur of the Year 2021), worked with 53 franchisees, over 1300 teaching staff, and appeared on a huge chunk of local and national news outlets including: the BBC, the Daily Mail, the Times Educational Supplement, Capital FM, the ‘I’ newspaper and much, much more. 

Now, Dr Jenni is working with other small businesses, helping them supercharge their systems and achieve huge success.

Chris Ryu

Chris is a father of two, who unhappy with how the STEM subjects were being taught in rural north Dorset, created his own 2,600sqft STEM education centre helping over 3,000 children explore the subjects in a fun hands-on way. Chris runs Dorset Tech, a website and app agency that gives their profits back to the community through STEM outreach and subsidised projects for good causes. Dorset Tech built the Club Hub website & app and have a heavily discounted rate for any Club Hub members.

Stacey Calder

As an award-winning marketer, business magazine owner and community builder, Stacey has the mission of helping business owners succeed without the need for huge budgets. She has been recognised as one of the UK’s expert community builders by Facebook HQ.

With her business expertise, Stacey is often asked to speak about business, community building and social media. However, Stacey’s passion lies in helping inspire and empower the future female leaders of tomorrow.

Outside of work, Stacey is committed to spending time with her family. This is balanced by having a slight addiction to Disney and stationery.

Emily Price

Emily started her corporate career working alongside the Barclaycard HR Senior Leadership Team focusing on global business transformation projects before joining the British Franchise Association in 2013. A regular judge to the bfa HSBC Franchise Awards, contributor to various publications, coach, mentor and public speaker she is well versed across multiple business disciplines.

Currently responsible for the operational activities at the association, Emily works closely with colleagues from across the franchising industry to deliver high quality, industry changing initiatives that positively impact the sector. She is a passionate advocate of great leadership, people development and franchising, which serves her well in driving the strategic agenda for the association alongside the CEO.

Emily’s core focus is modernising the operational framework of the association with the bfa team to enable a more diverse and forward-thinking supportive organisation with the main objective to become everyone’s trusted partner in franchising. 

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